Post by marino13 on Oct 3, 2009 16:26:03 GMT -5
Just read all this on another toy site...
The World Wrestling Entertainment (WWE) has been represented in the toy aisle by JAKKS Pacific for quite a while, and so it came as a shock to many when their license ended this year and it was announced that none other than Mattel would be taking over. What does this mean for toy collectors? You’re about to find out.
When Mattel decided to take on the WWE license, three main focus points were determined. 1) Wrestling figures should have better accuracy. This was the main concern of collectors, and a point of contention with current figures. 2) Any line of new figures must have significant depth. This wouldn’t be just a handful of the most high profile wrestlers. Mattel is committed to this mandate, with no fewer than 72 Basic figures lined up for the first year alone! 3) Since WWE fans have already been collecting figures for years, Mattel will continue, and even improve upon, the "Superstar Scale."
Mattel’s WWE package will include Basic and "Elite" figures, a line of figures targeted toward kids, ring play sets, and championship belts from the different WWE brands. A very real attempt is being made at providing both young fans and hardcore collectors with the products they'll love, coming from Monday Night Raw, Friday Night SmackDown, ECW, and Pay-Per-View events. Many kids watch WWE and love their Superstars. They’re on TV every week, and to them they’re very real. Kids know all the signature moves, and so Mattel is working to bring those to life in kid-friendly figures. Kids also like to imagine that they are the Superstars, and so there will be fun role play toys as well. Mattel is also concerned with international growth, especially as WWE expands into other markets around the world.
January 1st, 2010 will see the release of the first wave of Mattel WWE Basic figures. There will be six figures in each wave, and one wave will debut each month (at least for the first year)! In addition, there will be 2-Packs of Basic figures every other month matching up classic and current rivalries and partnerships. These amazing figures have an average of 18 points of articulation and feature incredibly life-like sculpts thanks to state of the art digital scanning technology performed by Gentle Giant Studios in Burbank, California.
Equally as important, scaling between the figures is correct! Mattel is committed to the true Superstar Scale (approximately seven inch) as evidenced by the huge height difference between the figures of Rey Mysterio (shortest) and the Big Show (tallest). Included in the initial Basic figure series will be Batista, Big Show, Evan Bourne, John Cena, Kofi Kingston, and Triple H. The Basic figures will retail for approximately $9.99.
To add to the collectability of the Basic figures, the first 1,000 basic figures of each WWE Superstar will come packed out with a "1 of 1,000" commemorative figure scale championship belts decked out in die-cast metal and real leather. These limited editions are sure to go fast when they hit shelves, so keep an eye out for them. Also, each Basic figure will come with a display stand that includes the name of the wrestler.
Mixed in with the Basic waves of current WWE Superstars, Mattel will be releasing both Pay-Per-View event-specific waves every other month, and "Wrestlemania Heritage" waves. Some of the first figures in this line include John Cena and Batista from Wrestlemania 21, Stone Cold Steve Austin from Wrestlemania 24, and Randy Orton from Wrestlemania 24. What all of this adds up to is variety, detail, accuracy, and depth – young fan favorites mixed with classic wrestlers and unique characters. Mattel's goal with the Basic figures is for the collectors to transition easily and happily into the new line.
The deluxe version of the Basic figures is the new "Elite Collection." These are in the exact same scale with the same amazing detail, but with even more of what collectors want. Elite figures average 28 points of articulation. They also have authentic ring attire in the form of additional clothing and accessories including soft goods, jewelry, and more. Some of the Superstars appearing in this line will include CM Punk, Edge, MVP, Rey Mysterio, and Undertaker. Elite Collection figures will retail for approximately $14.99.
The artists at Mattel have come up with a very innovative and stylish packaging theme for the WWE product line. Every single WWE product shares certain specific elements. First is the "chevron" shape, trapezoidal with a wider top and thin waist. Second is the color black. All packaging is primarily black with elements in red and yellow. Each product also has some very cool things going on, including detailed character art on the top right corner of each Basic figure card (which will also help in flipping through the pegs), and great windows on the Elite figure packages. The back of the Basic cards have cross-sells for the other figures in the same wave, the 2-Packs a story of the rivalry or partnership depicted, and the Elites bios and a "did you know" fact.
Next up is a brand new line of "Entrance Greats" celebrating the most fantastic and over the top Superstar arrivals. These will include Triple H in his Germanic "King of Kings" outfit, Rey Mysterio in his Aztec bird costume, and Shawn Michaels in the fancy white jumpsuit he wore when he famously rappelled from the ceiling at Wrestlemania 22. All of the accessories are removable, and underneath is a Basic body. Each figure stands on a substantial display base that plays the entrance music for the Superstar! These will be more limited than regular figures, so don’t pass them up. Entrance Greats will retail for approximately $21.99.
The World Wrestling Entertainment (WWE) has been represented in the toy aisle by JAKKS Pacific for quite a while, and so it came as a shock to many when their license ended this year and it was announced that none other than Mattel would be taking over. What does this mean for toy collectors? You’re about to find out.
When Mattel decided to take on the WWE license, three main focus points were determined. 1) Wrestling figures should have better accuracy. This was the main concern of collectors, and a point of contention with current figures. 2) Any line of new figures must have significant depth. This wouldn’t be just a handful of the most high profile wrestlers. Mattel is committed to this mandate, with no fewer than 72 Basic figures lined up for the first year alone! 3) Since WWE fans have already been collecting figures for years, Mattel will continue, and even improve upon, the "Superstar Scale."
Mattel’s WWE package will include Basic and "Elite" figures, a line of figures targeted toward kids, ring play sets, and championship belts from the different WWE brands. A very real attempt is being made at providing both young fans and hardcore collectors with the products they'll love, coming from Monday Night Raw, Friday Night SmackDown, ECW, and Pay-Per-View events. Many kids watch WWE and love their Superstars. They’re on TV every week, and to them they’re very real. Kids know all the signature moves, and so Mattel is working to bring those to life in kid-friendly figures. Kids also like to imagine that they are the Superstars, and so there will be fun role play toys as well. Mattel is also concerned with international growth, especially as WWE expands into other markets around the world.
January 1st, 2010 will see the release of the first wave of Mattel WWE Basic figures. There will be six figures in each wave, and one wave will debut each month (at least for the first year)! In addition, there will be 2-Packs of Basic figures every other month matching up classic and current rivalries and partnerships. These amazing figures have an average of 18 points of articulation and feature incredibly life-like sculpts thanks to state of the art digital scanning technology performed by Gentle Giant Studios in Burbank, California.
Equally as important, scaling between the figures is correct! Mattel is committed to the true Superstar Scale (approximately seven inch) as evidenced by the huge height difference between the figures of Rey Mysterio (shortest) and the Big Show (tallest). Included in the initial Basic figure series will be Batista, Big Show, Evan Bourne, John Cena, Kofi Kingston, and Triple H. The Basic figures will retail for approximately $9.99.
To add to the collectability of the Basic figures, the first 1,000 basic figures of each WWE Superstar will come packed out with a "1 of 1,000" commemorative figure scale championship belts decked out in die-cast metal and real leather. These limited editions are sure to go fast when they hit shelves, so keep an eye out for them. Also, each Basic figure will come with a display stand that includes the name of the wrestler.
Mixed in with the Basic waves of current WWE Superstars, Mattel will be releasing both Pay-Per-View event-specific waves every other month, and "Wrestlemania Heritage" waves. Some of the first figures in this line include John Cena and Batista from Wrestlemania 21, Stone Cold Steve Austin from Wrestlemania 24, and Randy Orton from Wrestlemania 24. What all of this adds up to is variety, detail, accuracy, and depth – young fan favorites mixed with classic wrestlers and unique characters. Mattel's goal with the Basic figures is for the collectors to transition easily and happily into the new line.
The deluxe version of the Basic figures is the new "Elite Collection." These are in the exact same scale with the same amazing detail, but with even more of what collectors want. Elite figures average 28 points of articulation. They also have authentic ring attire in the form of additional clothing and accessories including soft goods, jewelry, and more. Some of the Superstars appearing in this line will include CM Punk, Edge, MVP, Rey Mysterio, and Undertaker. Elite Collection figures will retail for approximately $14.99.
The artists at Mattel have come up with a very innovative and stylish packaging theme for the WWE product line. Every single WWE product shares certain specific elements. First is the "chevron" shape, trapezoidal with a wider top and thin waist. Second is the color black. All packaging is primarily black with elements in red and yellow. Each product also has some very cool things going on, including detailed character art on the top right corner of each Basic figure card (which will also help in flipping through the pegs), and great windows on the Elite figure packages. The back of the Basic cards have cross-sells for the other figures in the same wave, the 2-Packs a story of the rivalry or partnership depicted, and the Elites bios and a "did you know" fact.
Next up is a brand new line of "Entrance Greats" celebrating the most fantastic and over the top Superstar arrivals. These will include Triple H in his Germanic "King of Kings" outfit, Rey Mysterio in his Aztec bird costume, and Shawn Michaels in the fancy white jumpsuit he wore when he famously rappelled from the ceiling at Wrestlemania 22. All of the accessories are removable, and underneath is a Basic body. Each figure stands on a substantial display base that plays the entrance music for the Superstar! These will be more limited than regular figures, so don’t pass them up. Entrance Greats will retail for approximately $21.99.
ing expensive 15.99 plus tax.
Ruck Fules Yo.. The Champ .. is .. here ! 
