Post by The UndyTaker on Aug 12, 2013 16:02:48 GMT -5
Pretty interesting article with stats to back it up.
In the August 1, 2013 WWE Reports 2013 Second Quarter Earnings conference call, Vince McMahon claims that the WWE mobile app is close to 7 million downloads. That’s an incredible number. But since this first event that we’re going to reference took place almost a month before that, we can give the benefit of the doubt and estimate the app was at 6 million downloads at the time. So, on the July 8, 2013 episode of RAW, the WWE Universe was asked to vote (using the WWE app) on whether Vicki Guerrero was doing a good job as RAW interim General Manager. On that episode we were told that poll set a new record for most poll votes counted on the WWE app at 300,000. Now stay with me here. That means 300,000 people voted out of the 6 million downloads of the app, which comes down to...are you ready? 5%! So 5% of the people who downloaded the WWE app voted in that poll, and THAT was the highest number of votes so far. The percentage improves to 6.2% if you consider that night's episode of RAW drew about 4.4 million viewers.
On top of that, it’s free to vote in polls on the app, yet only that small percentage of the WWE Universe voted. Plus, it was a poll about Vicki Guerrero. It wasn’t about John Cena or CM Punk, or even about a match fans might like to see, but it was still the most votes received to date through the app. You want another example? I've got you covered.
Two weeks earlier on the June 24th episode of RAW, a poll was set up (again, using the WWE app) asking fans what type of match they wanted to see Daniel Bryan and Randy Orton compete in later in the show. The number of fans who voted in the poll was announced as “over 113,000.” So, 113,000 votes out of 6 million app users is around 1.88%! Now THAT is an incredible number. As it did with the Vicki Guerrero poll, the percentage improves to 2.8% if you consider that actual viewership for this episode was right around 4 million.
Continued....
www.denofgeek.us/other/wwe/170427/the-wwe-and-social-media-why-the-wwe-universe-doesnt-work
In the August 1, 2013 WWE Reports 2013 Second Quarter Earnings conference call, Vince McMahon claims that the WWE mobile app is close to 7 million downloads. That’s an incredible number. But since this first event that we’re going to reference took place almost a month before that, we can give the benefit of the doubt and estimate the app was at 6 million downloads at the time. So, on the July 8, 2013 episode of RAW, the WWE Universe was asked to vote (using the WWE app) on whether Vicki Guerrero was doing a good job as RAW interim General Manager. On that episode we were told that poll set a new record for most poll votes counted on the WWE app at 300,000. Now stay with me here. That means 300,000 people voted out of the 6 million downloads of the app, which comes down to...are you ready? 5%! So 5% of the people who downloaded the WWE app voted in that poll, and THAT was the highest number of votes so far. The percentage improves to 6.2% if you consider that night's episode of RAW drew about 4.4 million viewers.
On top of that, it’s free to vote in polls on the app, yet only that small percentage of the WWE Universe voted. Plus, it was a poll about Vicki Guerrero. It wasn’t about John Cena or CM Punk, or even about a match fans might like to see, but it was still the most votes received to date through the app. You want another example? I've got you covered.
Two weeks earlier on the June 24th episode of RAW, a poll was set up (again, using the WWE app) asking fans what type of match they wanted to see Daniel Bryan and Randy Orton compete in later in the show. The number of fans who voted in the poll was announced as “over 113,000.” So, 113,000 votes out of 6 million app users is around 1.88%! Now THAT is an incredible number. As it did with the Vicki Guerrero poll, the percentage improves to 2.8% if you consider that actual viewership for this episode was right around 4 million.
Continued....
www.denofgeek.us/other/wwe/170427/the-wwe-and-social-media-why-the-wwe-universe-doesnt-work
